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Get in your prospect’s comfort zone: The right offer ...

www.sales-lead-insights.com

“Will you marry me?” This offer will get you a chilly reception from someone you’ve just met. You’d sound half-crazy popping the question unless you nurture the relationship at the right pace and offer what the other person is looking for.
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Category:Sales
AuthorMac McIntosh
Blog NameMac McIntosh's Sales Lead Insights TM

Getting Clients by Understanding Features vs. Benefits

jjscoaching.com

So often I find that my clients are not clear on the differences between Features and Benefits. Trying to PULL clients to you, by sharing your business’s features is a tough sell. It’s not compelling or motivating. Sharing your benefits motivates clie ...
To see the full article, please click on the link to the full blog post

Category:Marketing
AuthorJennifer
Blog NameJJS Coaching