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Getting Clients by Understanding Features vs. Benefits

jjscoaching.com

So often I find that my clients are not clear on the differences between Features and Benefits. Trying to PULL clients to you, by sharing your business’s features is a tough sell. It’s not compelling or motivating. Sharing your benefits motivates clie ...
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AuthorJennifer
Blog NameJJS Coaching

The Four Stages of the Marketing Funnel

wordzopolis.com/wordpress

When beginning a marketing program it is important to know what the four stages of the marketing funnel are so that you will know where to concentrate your marketing efforts. The marketing funnel generally breaks down into these four major areas: 1. ...
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AuthorJenn
Blog NameWordzopolis

The six deadly marketing sins of small business

blog.waxmarketing.com

Face it, people wouldn’t be going out on their own or running a small business without guts of steel – but that same tenacity can really mess them up in marketing. As a critical success factor marketing is second only to customer service. Over the pas ...
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AuthorBonnie Harris
Blog NameWax Blog

SHOULD I CUT BACK ON MARKETING DURING AN ECONOMIC SLOW-...

nicolebornmarketing.com

SHOULD I CUT BACK ON MARKETING DURING AN ECONOMIC SLOW-DOWN? Many entrepreneurs are finding it difficult to attract new clients and even get business from their current clients. Economic slow-downs make us reconsider our marketing efforts and we look for ways to cut back on marketing our products and services. T ...
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AuthorNicole Born
Blog NameMarketing Tips from Nicole Born Marketing Mentor

Winning The First Moment of Truth

www.strengtheningbrandamerica.com

Winning the opportunity to compete First Moment of Truth may be one of the most important, but difficult, challenges facing any economic development organization. Losing the First Moment of Truth means your location never even has a chance to make an argu ...
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AuthorEd Burghard
Blog NameStrengthening Brand America

How to Effectively Evaluate Interactive Partners

www.strengtheningbrandamerica.com

In today’s environment, it is more important than ever to partner with trusted advisors that can support your accounting, legal, marketing and interactive initiatives. The Web is the #1 resource for individuals researching locations for capital investme ...
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AuthorBill Keifaber
Blog NameStrengthening Brand America

Brand USA vs. Brand EU Media Buzz Analysis

www.strengtheningbrandamerica.com

Perception Metrics has worked with prestigious companies like SBC Advertising and East West Communications. Gary Moneysmith (a friend) introduced me to Brad Snyder of Perception Metrics. He thought Brad's company might be able to provide a unique perspect ...
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AuthorMaddie Forrester
Blog NameStrengthening Brand America

Panel Discussion on Social Media

www.strengtheningbrandamerica.com

Interview with Sandy McMerty, Susan Merryman, and Lorna Shepard - Experts in the use of Social Media for Economic Development
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AuthorEd Burghard
Blog NameStrengthening Brand America