Perception Metrics has worked with prestigious companies like SBC Advertising and East West Communications. Gary Moneysmith (a friend) introduced me to Brad Snyder of Perception Metrics. He thought Brad's company might be able to provide a unique perspective on Brand America. We met and the Perception Metrics team volunteered to compare Brand America with Brand EU to get insight into the impact of the recent global economic crisis on brand perception. The analysis turned out to be even more interesting than any of the three of us imagined, and I hope you enjoy reading the summary.

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Brand USA vs. Brand EU Media Buzz Analysis