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Getting Clients by Understanding Features vs. Benefits

Author
Jennifer
Blog Name
JJS Coaching
Website
jjscoaching.com
Link to full Blog Post
jjscoaching.com/clients-understanding-features-benefits
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So often I find that my clients are not clear on the differences between Features and Benefits. Trying to PULL clients to you, by sharing your business’s features is a tough sell. It’s not compelling or motivating. Sharing your benefits motivates clients to pick up the phone and call you, send you an email and say “I want to work with you!” People buy benefits; they don’t buy products or services.
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